Create, share, and track business cards. This Amsterdam startup needed a redesign. I started from scratch with improving the navigation hierarchy and continued to meticulously craft and customise the interface elements and interactions.

Studio
Moblio

I started the redesign by defining goals and user scenarios. Just as Maslow defined our hierarchy of needs I researched and ordered the needs for people exchanging contact information. I sketched, wireframed and prototyped different solutions before deciding on the final architecture. 

It was crucial to make the app feel just as simple and intuitive as sharing a physical business card. After all, why would people bother changing a well-established pattern otherwise?

Drag and drop interactions and a leather texture help reinforce the concept of a physical wallet. You can open the app and in an instant flick your card to nearby users. 

On a personal level it was a lot of fun to be in charge of the entire process alone. However, CardCloud was discontinued as they were unable to secure funding.