CardCloud
iPhone | UX & Visual DesignCreate, share, and track business cards. This Amsterdam startup needed a redesign. I started from scratch with improving the navigation hierarchy and continued to meticulously craft and customise the interface elements and interactions.
Studio
Moblio
Moblio
![](https://freight.cargo.site/t/original/i/9bbeda6e6427a91a75720d68b24333448ad727928f5228ce89e98083f8b869c2/cardcloud_hero_03.png)
Process
I started the redesign by defining goals and user scenarios. Just as Maslow defined our hierarchy of needs I researched and ordered the needs for people exchanging contact information. I sketched, wireframed and prototyped different solutions before deciding on the final architecture.
![](https://freight.cargo.site/t/original/i/4a0b43555c339f143f3b093100758773516550528c314483606449bfb261e988/cardcloud_flowchart03.png)
![](https://freight.cargo.site/t/original/i/1cd0def896116a0c53eebfb163ad492f89bc0e82abdbab5171f5e16a14830e2d/cardcloud_wireframes.png)
Look & Feel
It was crucial to make the app feel just as simple and intuitive as sharing a physical business card. After all, why would people bother changing a well-established pattern otherwise?
Drag and drop interactions and a leather texture help reinforce the concept of a physical wallet. You can open the app and in an instant flick your card to nearby users.
Drag and drop interactions and a leather texture help reinforce the concept of a physical wallet. You can open the app and in an instant flick your card to nearby users.
![](https://freight.cargo.site/t/original/i/c7e0f21b9c6e3518647bac321c78db8b7349662f42682b727d3892f8fadc6aa1/drop.png)
![](https://freight.cargo.site/t/original/i/a336ec60384b1022a61300f7b204d76cc9e1f4c0215111b147e68e53538dafdc/searching.png)
![](https://freight.cargo.site/t/original/i/eac094c3549a0c791b261f90444866a2f76022f89e21e2ac2b841d26f655f29d/create-opacity.png)
![](https://freight.cargo.site/t/original/i/119b4c4713c4e3f6d972eacf1d2992db91f19591b0d374fc58ed1641f75c8426/CC_toggles.png)
![](https://freight.cargo.site/t/original/i/899c21ca25165fc8ede19d672d5379cd5e81fa8d9286dbe9760828851cb20909/cardcloud_icon.png)
![](https://freight.cargo.site/t/original/i/9a38053895f84beb8c4b46657994bafe70f4c3aaaf45f0818f9f66bd20b3b634/cardcloud_hero_02.png)
Result
On a personal level it was a lot of fun to be in charge of the entire process alone. However, CardCloud was discontinued as they were unable to secure funding.