But wait, there’s more!

Take a trip down memory lane, from more recent works back to the early days of shiny buttons and wooden textures. Or from design-principles to design-trends, if you will.

3Dabout.me

Find out what shoe size you really have! A simple app to make online shopping easier and ultimately reduce the cost of returns for both consumer and planet.

A lot of testing went into finding the easiest way to capture the photo sequence needed for the calculations. I used top-down photography to make the steps clear, and created smart tooltips that guide you through the process.

Year
2017

Studio
Fonk

Role
UX & Design

Links
Website
iPhone
Android

Aon

Using the power of storytelling to sell insurance. The app was designed to bring talking points to the fingertips of Aon employees in an intuitive and compelling way.

I took their hexagon as a starting point and designed the elements and layout around that. I kept the interface playful and engaging with animations and parallax scrolling.

Year
2016

Studio
Fonk

Role
Design

Fixico

A platform for finding the best car repair deals with insight into quality, price and service.

I designed the logo and two websites next to the app, one for fixico and one for garages. The dashboard provides garages with the means to contact customers with offers and appointments.

Fixico has helped with over 150.000 repairs and are expanding internationally, but the app is discontinued in favour of the website.

Year
2013

Studio

Fonk

Role
UX, UI, Branding

Links
Website

Zoek het uit!

An iPad app where families can perform scientific experiments together with ordinary stuff around the house. The app was accompanied by a 10-part TV serie that was aired in 2013.

I photographed the items and arranged them in a playful layout where you check that you have everything. After the experiment you can share a photo of your findings to the app.

Year
2013

Studio
Fonk

Client
Het Klokhuis

Role
Photography & Design

Download
iPad

Pauls Popduel

A music quiz that also could be played live with a dutch radio show.

I had more freedom to experiment with textures and text styles and I went all out on the western theme.

Year
2013

Studio
Fonk

Client
NPO 3FM

Role
UX & Design

Transmoto

Mobile apps for an Australian dirt bike magazine. I was asked to translate rough wireframes into development ready assets for both iOS and Android.

Year
2012

Studio
Oskar Smith

Role
UX & Design

SNES

A homage to my favourite video game controller, designed in my spare time for fun and practice. Made from scratch in Photoshop using only vectors and layer styles.

Year
2011

Role
Design

Grolsch

This was the first real app I designed. It was a campaign app for the Grolsch lowlands activation. Collect and scan QR-codes, pop the beer open, and win ticket to the biggest festival in the Netherlands.

I remember trying to get the shine juuust right on that button. Good times.

Year
2011

Studio
Isobar NL

Client
Grolsch

Projects ︎
Branding ︎

Hi there, I’m Oskar Smith. I design digital products and brand identities.

You can also visit the archive for older projects or check out my branding work.

I’m available for hire, freelance and collaboration! Please get in touch if you fancy working together or just have a chat!

I’m available for hire, freelance and collaboration! Please get in touch if you fancy working together or just have a chat!

Hi there, I’m Oskar Smith.
I design digital products and brand identities.

I’m available for hire, freelance and collaboration!

Please get in touch if you fancy working together or just have a chat!

I’m available for hire, freelance and collaboration!

Please get in touch if you fancy working together or just have a chat!