Client

Guides.co

Scope

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My role was to bring the community to life through wireframing, prototyping, testing, and interface design. The work also included branding to give the evolving platform an accompanying visual direction.

I first led a design sprint to define a brand strategy. I used the findings as a springboard for the creation of a visual styleguide and tone of voice, from which an entire library of interface components and new landing page grew.

To transform the platform into a community, a complete redesign of the existing page structure was needed, as well as the introduction of new features to foster the right spirit. The concept of an online Campfire where like-minded can gather to reflect, and Gratitude as a form of currency, were developed.

Sometimes low-fidelity prototypes would be enough, but because of the product's complexity, I also built a fully interactive prototype to be tested.

The new platform has an improved structure, optimized for an efficient user experience, where shared spaces play a central role in connecting people with similar interests. 

The new brand direction, with a focus on reflection and sharing, lead the team behind guides to explore new paths forward. To be able to fully focus on the new insights they decided to create a separate company, Soulbound, to help teams open up and spark meaningful conversations.