Branding
Brand identities, App icons, IllustrationsNext to product design I enjoy working on brand identities. I think it’s fascinating to explore ways that shapes, colours and texts come together to envoke a feeling or communicate an idea.
![](https://freight.cargo.site/t/original/i/dca1461c30c77e9e08f319e845cae2123c00feb5abf9b68ee84855f10d1ff828/Third01.jpg)
Mission
I strive to find a story that fits the brand and design the identity around that - forming a consistent look and feel that subtly hints at the core values or functionality.
The above identity was developed for a startup, Third, that offered third-party payment processing. I opted for triangular shapes to complement the name, and to symbolise sending and receiving.
Below are a selection of app icons I have created for other start-ups. Each with a concept that ties in with the brand in subtle, but once you know it, obvious ways.
The above identity was developed for a startup, Third, that offered third-party payment processing. I opted for triangular shapes to complement the name, and to symbolise sending and receiving.
Below are a selection of app icons I have created for other start-ups. Each with a concept that ties in with the brand in subtle, but once you know it, obvious ways.
![](https://freight.cargo.site/t/original/i/1bfceaab238d6bf9639261910b636abcd183821735c6455947c722163e36696e/travelot-icon02.png)
![](https://freight.cargo.site/t/original/i/70d4c6e587b5289ba188e91854eb85bfb88371ce089c11666e6ca88049093976/sp_icon-1.png)
![](https://freight.cargo.site/t/original/i/4dbe292d94bae0e047cea4921090f2cfb581dad61e68a7159e149b1c92f23979/florin-icon.png)
![](https://freight.cargo.site/t/original/i/b0877469be33bc9fd7d8308860d5e8417150682b6898c512f55f345c7f1f0798/Tabster-icon02.png)
Process
I first establish a creative brief together with the client, outlining the objective and creative considerations. This is the springboard for all future exploration.
I explore different directions with mood-boards and sketches and continue to iterate on the decided route. After the final touches I deliver a complete styleguide of the new brand.
I explore different directions with mood-boards and sketches and continue to iterate on the decided route. After the final touches I deliver a complete styleguide of the new brand.
![](https://freight.cargo.site/t/original/i/565fecd400f3bb1bd7596e1b8045ded23cc97bec569655e8f9da329362ea9251/ebo-03.png)
![](https://freight.cargo.site/t/original/i/f37a74eddd60b1c21dfc2632591a65c07d5f22b62ddc98a88bdeba3b6903a14a/ebo-sketches01.png)
![](https://freight.cargo.site/t/original/i/f2d7491a5ca27d24b799ad1dc057b31c0d1fde1775e2f20d973cce35e1d1f7f0/ebo-sketches02.png)
![](https://freight.cargo.site/t/original/i/0384ca0ac9960ee307572ba057707743d439d1bf4080d633323cb1ef5041bac3/ebo-01.png)
![](https://freight.cargo.site/t/original/i/a5060d935f5c0689594fcdf77f86e6375f04df79138c73da80adff2e45ae5b2c/ebo-02.png)
![](https://freight.cargo.site/t/original/i/71b4fcca063c48377eac784bc85cf6b4bdf2dfa8f8d9d518a7859c78bf7bce8c/ebo-04.png)
![](https://freight.cargo.site/t/original/i/b36b70e4153af47e1e11a821280ddae1456a341d6aeb9cf873e25affb5d268aa/Medirol-icon02.png)
![](https://freight.cargo.site/t/original/i/e7121389835eaec663550ccb6efa419a2c6102d9d225138b451c8ec1278cf6ab/insignety-02.png)
![](https://freight.cargo.site/t/original/i/b385f0c2329bb34b1491af798751eb5d17babde45f56a728855c92e792531810/StoriesPlayground.png)
![](https://freight.cargo.site/t/original/i/b625840e5151822510021ff4a62bd66296f78f235c88aa08b26853544ad0da90/Lemon.png)
Let’s work together!
Do you need help with defining and visualising your brand? Or maybe just freshen up a logo or app icon?
Drop me an line at
Drop me an line at