Striking the balance of simple and symbolic 

Next to product design I enjoy working on brand identities that stand out

I strive to find a story that fits the brand and design the identity around that; forming a consistent look and feel that subtly hints at the core values or functionality. 

I first establish a creative brief together with the client, outlining the objective and creative considerations. This is the springboard for all future exploration.

I explore different directions with mood-boards and sketches and continue to iterate on the decided route. After the final touches I deliver a complete styleguide of the new brand.

Do you want to work together?
Do you need help with defining and visualising your brand? Or maybe just freshen up a logo or app icon? 

Drop me an email at